Midwest Radio Station Markets
Heartland Communications Group

Company Profile
Heartland Communications Group, LLC is a radio broadcasting company focused on acquiring, developing, and operating contiguous clusters of local radio stations in small Midwestern markets. Presently, Heartland owns eight FM stations and five AM stations in Wisconsin and the Upper Peninsula of Michigan. The Company has assembled geographically adjacent groups, or clusters, of market-leading radio stations offering market characteristics that Heartland believes provides significant growth potential.
Heartland seeks to acquire stations that allow the Company to reach a wide range of demographic groups that appeal to advertisers and increase revenue.
Heartland is attracted to small markets for the following reasons:
    • Greater use of radio advertising compared to the national average

    • Substantial growth potential in advertising revenues as national and regional retailers expand into smaller markets

    • A weak competitive environment characterized by small independent operators that typically lack capital to produce local programming or implement sophisticated technology and/or sales training programs

    • Less format competition due to small number of stations (this leads to higher margins as the stations need to spend less on advertising and promotions)

    • Lower susceptibility to general economic fluctuations due to lower percentage of national versus local advertising revenues

    • There are no local television stations in their markets to compete against

    • Larger market radio stations that may be heard do not solicit business in Heartland’s markets due to the price discrepancy between larger market rates and the local advertising rates
The operating characteristics of small markets, together with the opportunity to establish and expand radio station clusters within a specific market or region, create the potential for revenue growth.
Heartland Communications believes that our high-quality programming creates successful relationships with our partners: the listeners and advertisers.
Heartland Communications becomes a partner to the communities that we serve. We partner with the Chambers of Commerce, hospitals, and other vital institutions to help make these communities better places.
At Heartland, we believe in our people. We are a family who enjoy and respect one another. Our company provides a platform for our people to grow.
© 2005-2007, Heartland Communications, LLC. All rights reserved.