EAGLE RIVER MARKET GENERAL MANAGER RON PIERSON


Ron Pierson
As Heartland Eagle River Market General Manager, Ron Pierson will be responsible for sales team leadership, driving revenue, contributing to product and promotion development, as well as general management responsibilities.

Pierson provides Heartland Communications with 38+ years of experience in broadcast radio and marketing. He has held several management positions in the broadcast industry including Radio Station Owner, General Manager, Sales Manager, Business Development Specialist and Senior Account Executive.

Ron has extensive general manager and ownership experience, having spent ten years as owner and General Manager of a 6 station cluster in Clovis, New Mexico and almost ten years with the Tom Koser Company, Rice Lake, Wisconsin , as General Sales Manager for a 12 radio station group. Ron also spent time in the Emporia, Kansas market and Rapid City, South Dakota market as a radio advertising sales Account Executive. He most recently spent nine years with iHeart Media in the El Paso, Texas market where he was the second leading Account Executive.

Ron was born and raised on a large hog farm in Estherville, Iowa, where he learned to develop a solid work ethic and to appreciate animals and nature. He said , "you wouldn’t believe what my father asked me to do at 6:30 in the morning; it was hard work."

"I am so happy to be back in the Midwest working with such an excellent WRJO/WERL staff. Thanks to our on-air staff, our stations’ product is award-winning being named Wisconsin Broadcasters Association Small Market Station of the Year and Small Market News Station of the Year in 2012. I am really looking forward to being a part of the sales and marketing team for the Heartland Eagle River stations."

Pierson’s hobbies are sports of all kinds and fishing. Rumor has it that he is a pretty good fisherman. "I look forward to fishing many of the beautiful Northwoods’ area lakes; I hope to snag a walleye or two and a muskie would be good as well" said Ron. 

Jim Coursolle, Heartland President and CEO, said, "We are very excited to welcome Ron to Heartland Communications. He is a marketing and sales expert and will bring over 38 years experience in sales and marketing to our Heartland Eagle River market. We are very honored to have Ron Pierson on our team!"