3rd Quarter 2017 HCGazette Newsletter

HALL of Famer to Headline Heartland Fall Sales Seminar

Heartland salespeople will learn by the lake this year as they meet at the beautiful Waters of Minocqua Resort/Hotel for the 2017 Fall Sales Seminar on Oct. 11. This year’s featured presenter is Wisconsin Broadcaster’s Association Hall of Famer Perry Kidder.

Kidder’s presentation at the Heartland Fall Sales Seminar will focus on the “controllable” that we all have. Perry says, “We have the ability to ‘control’ that first impression. We can ‘control’ how many calls we make, how well prepared we are, how good of a daily/weekly plan we have, our networking including social media, we can ‘control’ our community spirit, our personal accountability, our commitment to personal excellence and our commitment to our client’s success.” Perry’s presentation will be more informal than previous Heartland Fall Sales Seminars and will feature much “give and take” roundtable discussion and conversation with the Heartland salespeople.

Perry is a broadcaster who came up through the ranks, beginning as a radio guy, even though he has had some experience in newspapers and extensive experience in television.

P.K. joined the heritage WMT AM/FM/TV, Cedar Rapids, IA earning his way to General Manager of this Iowa powerhouse in 1978- 79.

Following his time in Iowa, he joined WFRV-TV5, Green Bay, WI and WJMN-TV, Marquette, MI where he sold ads, became the National Sales Manager, General Sales Manager, Director of Sales – CBS Television Stations and VP/GM CBS Television Stations until 2003.

In 2004, he was named Senior VP CBS Television Stations for stations WNDY-TV, Indianapolis, WWHO-TV, Columbus, OH, WEYE-TV, Austin, TX. WFRV-TV, Green Bay and WJMN-TV, Marquette, MI. Kidder retired in 2011 with 39 years of media service in radio, television and newspapers. Read more


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